- 西柚不是西游
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Sales promotions are a marketing tool for manufacturers as well as for retailers.Manufacturers use them to increase sales to retailers (trade promotions) and consumers (consumer promotions).Our focus will be on retailer promotions, which are used by retailers to increase sales to consumers.Typical examples of retailer promotions are temporary price reductions (TPRs), features, and displays.
促销活动对于厂商和零售商来说都是一种市场手段。厂商利用促销活动扩展针对零售商(贸易促销)和消费者(消费促销)的消费市场。这里我们着重讨论零售促销,零售促销是零售商面向消费者的一种促销方式。比较典型的零售促销手段包括:短期降价(TRRs),商品优势宣传及展销。
Sales promotions have an important role in the marketing programs of retailers.A large percentage of retailer sales is made on promotion, as illustrated by the numbers in Figure 1.Also, retailer promotions address consumers attache point of sale.Thus, while advertising in classic media is becoming less effective, communication through promotions reaches the consumer at the place and time where most purchase decisions are made. The Point of Purchase Advertising Institute (POPAI) finds in a study from1999 that the in-store decision rate of consumers in Germany, for example, is 55 %, meaning that more than half of all purchase decisions are made in stores,as opposed to before the shopping trip.
促销活动对于零售商的市场促销活动起着相当重要的作用。零售业的销售很大程度上都依赖于促销活动,如图1所示。同时,零售促销使得消费者偏向固定的销售点。因此,在传统广告媒介的效果越来越差的同时,通过促销达到的与消费者之间的交流使得销售能在第一时间和第一地点捕捉到商机。根据1999年以来买点广告机构的调查发现,在德国,例如,在店内决定购买的比例为55%,这说明超过一般的购买决定是在店内做出的,而并非在整个购买物品过程之前。
- 小菜G
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销售
促销活动是一个营销工具制造商以及retailers.Manufacturers
用它们来增加销售给零售商的贸易促销和消费者
(消费者促销)
。零售商促销,这是我们的重点将放在
重新使用
促销方式有重要作用的的营销programsof retailers.A大型零售商销售百分比的onpromotion所示由数字图1.Also
,零售商促销地址消费者进去sale.Thus点,而广告
IntroductionSales促销区域的营销工具制造商以及retailers.Manufacturers usethem销售给零售商的贸易促销和消费者(
consumerpromotions )的增加。我们的重点将是对零售商促销弧使用
- 北有云溪
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销售
促销是营销工具制造商以及零售商制造商
使用它们来增加销售给零售商(贸易促销活动)和消费者
(消费者促销活动)。我们的焦点将集中在零售商促销,这是
零售商使用来增加销售,消费者典型
零售商促销的例子是暂时的降低价格(TPRs汇报质量差异报告),
特性,anddisplays。
促销活动有一个重要的角色在营销programsof零售商。一个大比例的零售商年代
望你采纳 你这个打错 了 我怎么翻译啊
- 牛云
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关于经营管理营销的吧···太深奥了 还是用网上的字典查吧