贝贝-
Third, by the rise of map reading age to pass
Based on the study of characters and symbols and image symbols relationship without involving the recording mode. This paper from the visual Angle of just to talk about this problem.
1, visual and visual culture
Anne Friedberg is described this way: various devices expanded "visual field" and will visual experience into a commodity. Due to the spread of printed materials, new newspaper form, Due to the introduction of lithography, Daumier and Grandville etc, comics began to sprout, Due to the photography promotion, public and family proof recording mode are changed. Telegraph, telephone, and accelerate the communication power, railway and steam locomotive changed the distance of the concept, and new visual culture -- photography, advertising and window - remolding the people"s memories and experiences. No matter be "visual fever" or "stack" spectacle of daily life, has been "social impact of proliferation" changed. (the visual culture"
In times of stress efficiency, visual beyond hearing, image rule text, electronic media image real-time (site) spread has the incomparable advantages and tempting. All information provided to watch the media, such as films, television, drama, photography, painting, fashion, advertising, image design, network audio-visual... Were incorporated into to "visual culture, among the category of" of various imagery in constructing the visual culture symbol transmitting system. "The visual culture" seem evolved into a numerous and mixed and disorderly concept.
The visual culture is different from the visual arts, it brings us visual audience is not only reading habits and form change, but its contents and forms fusion change. Is the human race from complete text symbols, and used for communication since the biggest challenge, the international symbol with carrier changes, science and technology progress, in constant subversion people visual perception, Changing people mainly verbal language to communicate traditional customs. Image symbols are to prompt action, strong offensive, into our life, changing our life, change our way of communication, even quietly changing the world order.
2, the text symbols and image symbols
Due to the development of science and technology and the accelerated life rhythm of modern humans into such a time: text let person tired, let a person do not satisfy, need pictures constantly stimulate our eye, stimulate our curiosities and touches our numbness of nerve. This is the map reading age.
People in the mass culture consumption process, also can see classic, just image in now classic endowed with completely different meaning. Thus, the so-called "map reading age" approaches, which means diversification of visual study not only into People"s Daily life, and is the social structure transformation integrity.
In the early human, social productivity is low, social life and relatively simple, because outside its limitations, the thinking in image is still in the human thought sprout state, was also does not appear in a modern sense of language, so the early humans is the first stage of visual culture. Once the scholar thinks: "from the world perceptive manner is concerned, image, perhaps most close to understanding of human nature, it and initial human form directly to the world"s recognition by human unified, just in primitive time feel unable to use images to world complex complete expression, hence invented language as human cognition of the world basic means." Therefore, image cognitive style exist in the human development initial period, whether this cognitive style in which era has become the main cognitive style, it has certain rationality. Image thinking that we engage in image way of reading in human history, it is continually repetition. Movies, TV creation and development has a then we back into the visual culture system, visual culture environment already erosion of our life, can only say that the emergence of Internet reinforce these cultural explosion of possibilities.
With text symbols for the main mode of transmission can fully arouse people"s association and imagination, for inner emotions of mining is infinite, extend. Therefore, in a variety of colors, images, symbol for the media should be in visual communication with more vivid, the mode of transmission, with more infectious, timeliness, speed and permeability way to convey thoughts, transfer consciousness, with a kind of creative and imaginative image to convey feeling.
max笔记-
Third, the rise of the era of pictures of the realized
This text symbols and images in the study the relationship between symbols can not but be involved in their recording. And this just from the visual point of view to talk about this issue.
1, visual and visual culture
Anne Friedberg describes it: a wide variety of equipment to expand the "visual field" and the visual experience into a commodity. Widespread dissemination of printed matter as a new form of the press; since the introduction of lithography, Daumier and
Grandville comics and others began to germinate; the promotion of photography, public and proof of recording the family have been changed. Telegraph, telephone and power to accelerate the exchange and communication, railway and steam locomotive changed the concept of distance, and the new visual culture - photography, advertising and window - reshaping people"s memories and experiences. Whether it is "fanatical vision" or "picture of the stack", daily life has been "the social impact of the proliferation of" change. ("Visual culture")
2, text symbols and graphic symbols
the development of technology and the accelerated pace of life, modern man has entered an era: the text boring, people are not fun, you need to constantly stimulate our eye images to stimulate our curiosity and touch We numb the nerves. This is the era of pictures.
People in the process of mass cultural consumption, the same can see the classic, just classic image at this time has been given a completely different meaning. As a result, the so-called "Reading Pictures" coming, which is meant not only a variety of visual research into people"s daily life, and is overall transformation of the social structure.In early human society low productivity, social life is relatively simple, because the outside world and their own limitations, visual thinking is still in the embryonic stage of human thought, had not yet appeared in the modern sense of the language, so is the first early human visual culture stage. Some scholars said: "From the way people perceive the world, the image may be the closest understanding of human nature, it is the human form of the first direct identification of the unity of the world, but because human beings are not used in primitive times to complete the image on the world complex expression, then the invention of language as a human beingClass of the basic means of understanding the world. "Therefore, the image exists in the way of cognitive development in early human, no matter the era in which cognitive style as a major cognitive style, which has a certain rationality. Image thinking that we are keen on the image of reading, which in human history is repeating. movies, television, the creation and development will we have a system to re-enter visual culture, visual culture, the environment has long erosion of our lives, can only say that the emergence of the network to strengthen the outbreak of this culture possibilities.
The text as the main mode of transmission symbol can evoke the full association and imagination, the inner feelings of the excavation is infinite, extended. Therefore, a variety of colors, images, symbols, visual communication for the media should be more vivid means of communication, to more infectious, timeliness, speed and permeability way to convey ideas, passing consciousness, to a species is more to creativity and imagination, emotions and images.
我不懂运营-
Third, the rise of the era of pictures of the realized
This text symbols and images in the study the relationship between symbols can not but be involved in their recording. And this just from the visual point of view to talk about this issue.
1, visual and visual culture
Anne Friedberg describes it: a wide variety of equipment to expand the "visual field" and the visual experience into a commodity. Widespread dissemination of printed matter as a new form of the press; since the introduction of lithography, Daumier and Grandville, who"s cartoons began to germinate; the promotion of photography, public and proof of recording the family have been changed. Telegraph, telephone and power to accelerate the exchange and communication, railway and steam locomotive changed the concept of distance, and the new visual culture - photography, advertising and window - reshaping people"s memories and experiences. Whether it is "fanatical vision" or "picture of the stack", daily life has been "the social impact of the proliferation of" change. ("Visual culture")
In the era of efficiency, visual than auditory, image rule text, images real-time electronic media (on-site) communication with the incomparable superiority and attractive. Watch all the available information media such as film, television, theater, photography, painting, fashion, advertising, image design, network audio-visual ... ... have been incorporated into the "visual culture" aspects, all the visual images are constructed transmission system of cultural symbols. "Visual culture" seems to evolve into an intricate, messy concept.
Visual culture is different from the visual arts, it gives the audience more than just our visual reading habits and forms of change, but change the content and form of integration. Since the completion of the human language symbols, and since the biggest challenge for the exchange, the international symbol as the vehicle changes, technological progress, constantly subverting the visual experience; changing the way people communicate mainly in the tradition of written language habits. Graphic symbols are to prompt action, a strong offensive, into our lives and changed our lives, changing the way we communicate, and even quietly changing the world order.
2, text symbols and graphic symbols
The development of technology and the accelerated pace of life, into a modern era: the text boring, people are not fun, you need to constantly stimulate our eye images to stimulate our curiosity and touches our nerves numb. This is the era of pictures.
People in the process of mass cultural consumption, the same can see the classic, just classic image at this time has been given a completely different meaning. As a result, the so-called "Reading Pictures" coming, which is meant not only a variety of visual research into people"s daily life, and is overall transformation of the social structure.
In early human society low productivity, social life is relatively simple, because the outside world and their own limitations, visual thinking is still in the embryonic stage of human thought, had not yet appeared in the modern sense of the language, so is the first early human visual culture stage. Some scholars said: "From the way people perceive the world, the image may be the closest understanding of human nature, it is the human form of the first direct identification of the unity of the world, but because human beings are not used in primitive times to complete the image on the world complex expression, then the invention of language as a basic means of human understanding of the world. "Thus, the image exists in the way of cognitive development in early human, no matter the era in which cognitive style as a major cognitive style, it has a certain degree of rationality. Thinking in images make us eager to read the way the image, which in human history is repeating. Film and television creation and development will we have a system to re-enter visual culture, visual culture, the environment has long erosion of our lives, can only say that the emergence of the network to enhance the possibility of outbreak of such a culture.
The text as the main mode of transmission symbol can evoke the full association and imagination, the inner feelings of the excavation is infinite, extended. Therefore, a variety of colors, images, symbols, visual communication for the media should be more vivid means of communication, to more infectious, timeliness, speed and permeability way to convey ideas, passing consciousness, to a species is more to creativity and imagination, emotions and images.