- max笔记
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Imports of high-end imported wine market in the operation of low-end market and very different modus operandi, the high-end market to stores, franchises, KA stores, hotels, etc. for the position, in the primary market to the defensive to the offensive, and gradually expand the sphere of influence and impact; and low-end market is mainly second-tier cities attack, and strive to fast and flexible, to seize the market share of domestic wine region. Two fronts can be independent of each other but also interdependent. Can rely on in the central city"s influence on the perimeter to start second-tier urban development.
Major consumer regions: Shanghai is China"s largest city, an area of 5800 square kilometers, the resident population of about 14 million, more than 900 million mobile people.
Consumption of nature: communication and entertainment, gifts, buy, consumer-based public funds
Sold to sort:
1) dining and entertainment terminal:
This is the main channel for sales of imported wines, is the key to open the market. Can choose to have certain grades of hotels, restaurants, nightclubs, bars, cafes, restaurants as a sales terminal. Distribution of these places is high, low profit margins, sales of share of share of 50%, 5% sales commission
2) Customers:
This is also the sales of large and quick, small amount of funds used channels. Economic conditions of the object is to buy good government institutions, enterprises (such as petrochemicals, electricity, tobacco, commercial banks, and good economic returns of large enterprises), the main entertainment for the reception unit, the meeting consumption, gifts, business promotional items, food products and other bundled with commercial products. Distribution rate of this channel is relatively high, profit margins are also low, accounting for 30% of sales, sales commission of 5%
3) high-end stores, supermarkets, specialty stores:
Sales of the high cost of such establishments, is difficult, the proportion of current sales will not be great, not effective in the restaurant before the terminal should have a choice to enter the main purpose is to improve market visibility, awareness, play a role in advertising. Distribution of this form of low profit margins high, accounting for 10% of sales, sales commission of 10%
4) Distributor:
With the addition of the intermediate links, not too many of these distributors, the following object-level area-based, so as not to raise prices or diluted terminal sales. Distribution of this form of high, low profit margins, accounting for 10% of sales, salesman mentioned a 3%
- 阿啵呲嘚
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Imports of high-end imported wine market in the operation of low-end market and very different modus operandi, the high-end market to stores, franchises, KA stores, hotels, etc. for the position, in the primary market to the defensive to the offensive, and gradually expand the sphere of influence and impact; and low-end market is mainly second-tier cities attack, and strive to fast and flexible, to seize the market share of domestic wine region. Two fronts can be independent of each other but also interdependent. Can rely on in the central city"s influence on the perimeter to start second-tier urban development.
Major consumer regions: Shanghai is China"s largest city, an area of 5800 square kilometers, the resident population of about 14 million, more than 900 million mobile people.
Consumption of nature: communication and entertainment, gifts, buy, consumer-based public funds
Sold to sort:
1) dining and entertainment terminal:
This is the main channel for sales of imported wines, is the key to open the market. Can choose to have certain grades of hotels, restaurants, nightclubs, bars, cafes, restaurants as a sales terminal. Distribution of these places is high, low profit margins, sales of share of share of 50%, 5% sales commission
2) Customers:
This is also the sales of large and quick, small amount of funds used channels. Economic conditions of the object is to buy good government institutions, enterprises (such as petrochemicals, electricity, tobacco, commercial banks, and good economic returns of large enterprises), the main entertainment for the reception unit, the meeting consumption, gifts, business promotional items, food products and other bundled with commercial products. Distribution rate of this channel is relatively high, profit margins are also low, accounting for 30% of sales, sales commission of 5%
3) high-end stores, supermarkets, specialty stores:
Sales of the high cost of such establishments, is difficult, the proportion of current sales will not be great, not effective in the restaurant before the terminal should have a choice to enter the main purpose is to improve market visibility, awareness, play a role in advertising. Distribution of this form of low profit margins high, accounting for 10% of sales, sales commission of 10%
With the addition of the intermediate links, not too many of these distributors, the following object-level area-based, so as not to raise prices or diluted terminal sales. Distribution of this form of high, low profit margins, accounting for 10% of sales, salesman mentioned a 3%
- coco
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Import the imported wine in high-end market with low end the market in operation on a lot of difference in high-end market, to store, franchise shops, KA supermarket, and hotel, etc, the primary market for stronghold in to keep expanding gradually for attack, scope and influence; And the low end the market main attack second city, and strive to quick flexible, conquers domestic wine regional market share. The two fronts and can be independent rely on one another. In the center of the city can rely on the influence of peripheral on second city development.
The major consumer area: Shanghai is the first city in China, with an area of 5800 square kilometers, the resident population of about 14 million, more than 900 people flow.
Consumption properties: intercourse dinner party, gifts, the bank, the official consumption primarily
Sales object sort:
1) catering and entertainment terminal:
This is the main channel, imported wine sales is the key to open the market. Can choose to have certain class hotels, restaurants, nightclubs, bars, coffee shop, restaurant as a sale terminal. Such places shop goods rate is high, where profit margins, should take 50% of the share sales commission, and the salesman in 5%
2) :
This is bigger, and sales quick effect, the fund ZhanYongLiang small channels. Object is economic conditions good government agencies, enterprises (such as petrochemical, power, tobacco, financial bank, large enterprise) good benefit, mainly for the entertainment, conference reception unit consumption, gifts, enterprise promotion articles, edible products and other business supplies bound with sales. This channel shop goods rate is higher, low margins, accounting for 30% of sales amount, the salesman in 5% commission
3) the higher stores, supermarkets and stores:
This kind of place of the high cost of sales, sales proportion is difficult, and now, in the catering terminal will not have been there should be the choice before into the main purpose is to improve the market, visibility, popularity, have advertising role. This one form shop goods rate is low, high profit margins, accounting for 10% of sales amount, the salesman in 10% commission
4) distributors:
With the addition of the intermediate link, this kind of distributors shoulds not be too much, objects to lower area is given priority to, lest improving terminal price or diluted sales profit. This one form shop goods rate is high, low profit margins, accounting for 10% of sales amount, the salesman to be 3%
- okok云
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Import the imported wine in high-end market with low end the market in operation on a lot of difference in high-end market, to store, franchise shops, KA supermarket, and hotel, etc, the primary market for stronghold in to keep expanding gradually for attack, scope and influence; And the low end the market main attack second city, and strive to quick flexible, conquers domestic wine regional market share. The two fronts and can be independent rely on one another. In the center of the city can rely on the influence of peripheral on second city development.
The major consumer area: Shanghai is the first city in China, with an area of 5800 square kilometers, the resident population of about 14 million, more than 900 people flow.
Consumption properties: intercourse dinner party, gifts, the bank, the official consumption primarily
Sales object sort
- CarieVinne
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这个我真不会