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As Mickey Mouseu2019s father, Walt Disney was born on December 5, 1901 in Chicago, Illinois. Disney was raised on a Midwestern farm in Marceline, Missouri, and in Kansas City, where he was able to acquire some rudimentary art instruction from correspondence courses and Saturday museum classes. He would later use many of the animals and characters that he knew from that Missouri farm in his cartoons. He dropped out of high school at the age of 17 to serve in World War I. After serving briefly overseas as an ambulance driver, Disney returned in 1919 to Kansas City for an apprenticeship as a commercial illustrator and later made primitive animated advertising cartoons. By 1922, he had set up his own shop. Initial failure sent Disney to Hollywood in 1923, where in partnership with his loyal elder brother Roy, he managed to resume cartoon production. His first success came with the creation of Mickey Mouse in Steamboat Willie. Steamboat Willie was the first fully synchronized sound cartoon and featured Disney as the voice of a character first called "Mortimer Mouse." Disney"s wife, Lillian, suggested that Mickey sounded better and Disney agreed. Living frugally, he reinvested profits to make better pictures. His insistence on technical perfection and his unsurpassed gifts as story editor quickly pushed his firm ahead. The invention of such cartoon characters as Mickey Mouse, Donald Duck, Minnie, and Goofy combined with the daring and innovative use of music, sound, and folk material (as in The Three Little Pigs) made the Disney shorts of the 1930s a phenomenon of worldwide success. This success led to the establishment of immensely profitable, Disney controlled sidelines in advertising, publishing, and franchised goods, which helped shape popular taste for nearly 40 years. Disney rapidly expanded his studio facilities to include a training school where a whole new generation of animators developed and made possible the production of the first feature-length cartoon, Snow White (1937). Other costly animated features followed, including Pinocchio, Bambi, and the celebrated musical experiment Fantasia. With Seal Island (1948), wildlife films became an additional source of income. In 1954, Disney successfully broke into television. By the time of his death, the Disney studio"s output amounted to 21 full-length animated films, 493 short subjects, 47 live-action films, seven True-Life Adventure features, 330 hours of Mickey Mouse Club television programs, 78 half-hour Zorro television adventures, and 280 other television shows. On July 18, 1957, Disney opened Disneyland, a gigantic projection of his personal fantasies in Anaheim, California, which has proved the most successful amusement park in history with 6.7 million people visiting it by 1966. The idea for the park came to him after taking his children to other amusement parks and watching them have fun on amusement rides. He decided to build a park where the entire family could have fun together. In 1971, Disney World, in Orlando, Florida, opened. Since then, Disney theme parks have opened in Tokyo, Paris and Hong Kong.
For more than eight decades, the name Walt Disney has been preeminent in the field of family entertainment. From humble beginnings as a cartoon studio in the 1920s to today"s global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world. There is a saying of Walt Disney “I only hope we will never lose sight of one thing, that it was all started by a mouse.” However, I think that it will not be all ended by a mouse, because Disney has done very well in its globalization in all the aspects. Since its founding in 1923, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products.
As for environmentality, it was established as a fundamental ethic designed to blend the company"s business needs with the corporate-wide conservation of natural resources. Adherence to this philosophy helps Disney attain its strategic goals while demonstrating that environmental stewardship could work-in-hand with the protection of Disney"s assets and enhanced profitability. In this aspect, Disney has done a lot. Firstly, proactive efforts that extend beyond compliance with environmental laws and regulations direct the course of environmentality. Conserving valuable resources through the purchase of recycled-content products, waste minimization, and research and development, are all significant components that contribute to Disney"s environmental initiatives. Secondly, environmental departments throughout The Walt Disney Company educate cast members and employees through multiple outreach efforts, including special events, marketing promotions, and communication materials like Disney"s Enviroport. Externally, partnerships with local and federal agencies have led to the development of education programs such as Jiminy Cricket"s environmentality Challenge and WOW - Wonderful Outdoor World, bringing environmentality directly into classrooms and underserved neighborhoods. Last, but not the least, environmentality is more than a slogan, just as Jiminy Cricket serves as Disney official conscience, reminding each person that individual action is the key to success. As a result, cast members and employees around the world proactively support environmental initiatives through all aspects of our business.
- 左迁
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