strategeis for the marketing mix

rainsring2022-10-04 11:39:541条回答

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雨点2000 共回答了14个问题 | 采纳率85.7%
前几天刚好marketing考试
顺便帮你打一下吧
Marketing mix “4ps”
1.Product:developing the right goods and services for the target market,changing existing products and deleting unsuccessful product lines,and developing branding,packaging and other product features.
2.Pricing:Selecting the right base-price level,setting special prices,and deciding on discounts,allowances,and whether and how to charge delivery costs.
3.Distribution(Placement).Selecting distribution channels to make the product available to customers,selecting and negotiating with middlemen,and arranging physical handling,storage and delivery.
4.Promotion.Informing and persuading the market about the company’s products,using advertising,personal selling,public relations and sales promotion.
1年前

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不要那种艰涩的翻译的,说一下这几组次的区别,
national defense strategy
strategic planning
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