英语翻译Business Dependence You scratch My back and I’ll Scratch

英语翻译
Business Dependence
You scratch My back and I’ll Scratch Yours!
Business Dependence is the marketing positioning of the relationship.this includes how you help your customer create go-to-market solutions,grow and retanin their customers,and be competitively sound in their market.
The relationship between Apple and AT&T is a good example of business dependence.When Apple decided that it wanted to launch the iphone,it entered into an exclusive distribution in turn,AT&T.Apple distributed the iphone through AT&T’S massive retail network and,in turn,AT&T built its subscriber base by attracting customers from competing providers,such as Verizon and T-Mobile,who couldn’t offer the iphone.By combining forces to sell the iphone through the AT&T sales channel,both organizations benefitted significantly.
Another good example is the business dependence between a pure-play biotechnology firm,such as Amgen,and the “big pharma”company Wyeth.Wyeth has a large sales force that goes issues with their drug development pipeline,especially in new and emerging fields such as biotechnology.conversely,Amgen had deep expertis,but lacked a sales and market presence.By combining forces to market certain Amgen drugs through the Wyeth sales force,both organizations benefitted significantly.
How to Create Business Dependence
Identify areas where your customer is weak but you are strong,as well as areas where you are weak and your customer is strong.After conducting this analysis,identify opportunities for building on each other’s strengths and minimizing each other’s weaknesses.then,start to envision how the relationship would work operationally and financially to build mutualvalue.