geared firm 和ungeared firm

gear作动词：means:to prepare for something
gear up for
EG:The organization is gearing up for a convention in May.
gear up/be geared up to do something
EG:Fast food restaurants are geared up to serve thousands of people daily.
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e geared to
使适合；
适应……的需要；
使适应
adjust to
调整,调节;

e geared to/ towards 不跟动词原形,跟名词或动名ing形式.

例子：
Most public places are simply not geared to the needs of people with disabilities.
These advertisements are geared towards a younger audience.