“核心竞争力”的概念和理论是谁提出来的?

娃哈哈：完善的通路
康师傅：终端建设、茶饮料第一品牌
农夫：消费者导向
个人见解,欢迎提出意见

杜绝机译,请放心采用.
如今,品牌已成为了一个企业十分重要的无形资产,是企业核心价值及核心竞争力的体现.Nowadays,the brand has already become very important intangible assets of an enterprise; it is the embodiment of key value and key competitiveness of enterprises.一个享有盛誉的品牌是一个企业最宝贵的无形资产,是企业取之不尽用之不竭财富源泉.A brand enjoying high reputation is the most valuable intangible assets of an enterprise,and is enterprise's inexhaustible wealth source.品牌战略的实质是通过对战略的制定和实施,最大限度地发挥品牌的竞争优势.The essence of brand strategy is to give play to the competition advantage of the brand to the maximum extent through the formulation and implementation of the strategy.一个企业要想在市场竞争中长盛不衰,就要实施品牌战略,它是实现企业可持续发展的重要手段.An enterprise should want to be prosperous forever in the market competition,it is necessary to implement brand strategy because it is the important means for an enterprise to realizes its sustainable development.本文在对品牌战略相关基本概念解析的基础上分析了企业品牌战略的构建以及品牌战略对企业可持续发展的重要意义.On the basis of analyzing the basic concepts related to brand strategy,this article analyzes the construction of enterprise's brand strategy and the important meaning of brand strategy on enterprise's sustainable development
关键词：企业 品牌 品牌战略
Key words:enterprise；brand；brand strategy

Core competitiveness is the most important, critical and fundamental capability among the elements of an enterprise, which decide over the status and fate of a company in the market competition.At first this eassy analysized the background and importance of forming core competitiveness for chinese foreign-oriented enterprises;It pointed out that the lack of core competitiveness is a core issue to affect the sustained development of an enterprises; subsquently,raised the theoretical framework of building up core competitiveness on the basis of systematical retrospect. Therefore,the theoretical framework of forming core competitiveness for Chinese foreign-oriented trade componies will come into being.At a last measure,they brought up the main measures to form the core competiveness of Chinese foreign-orient trade companies,and warned to avoid several pitfalls that we might get into in the process of forming core competiveness.
完全手工翻译.

1．B 2．B

An enterprise's core competence refers to the key factors that correlate closely to its survival and development including certain techniques,skill and management mechanism,etc.It can be also defined as a combination of both soft and hard approaches and may be intangible as well.For an enterprise to enjoy consecutive success,core competence is essential.However,core competence could collapse unless it is nurtured,reinforced,stabilized and updated consistently.Therefore how to maintain the core competence has been the crucial issue in the management of enterprises.The concept of core competence was firstly introduced in an Harvard Business Review article.According to the authors," In the short term,the competence of a corporation is determined by quality and performance of its products,but in the long run,the core competence that forges and strengthens the corporation is the decisive force".The concept is soon widely accepted by both academic circle and corporate world,moreover,it is also highly valued by entrepreneurs.The paper focuses on four aspects of core competence,namely,the connotation,origin,features,cultivation and promotion of it.
Key Words:Competitive Advantage,Competence,Core Competence,Innovation,Technological Innovation
文中引文没有时间去查原文,但可以提供出处,尽量要查到.
Gary Hamel and C.K.Prahalad,"The Core Competence of the Corporation",Harvard Business Review,vol.68,no.3,May-June 1990,pp 79-93.
在这里也可看（需注册）

营销最需要策划能力和市场判断力.策划能力需要组织能力,判断力需要善于思考和总结.这类生意最大的核心竞争力是两个,其一市场判断能力,其二是资源.不知道你能不能理解资源的涵义

翻译如下：

Key of excellent enterprise culture is solidarity, establish reputation in the competition. there is a statement in business circles: first year enterprise mainly rely on product, ten years enterprise rely on brand, hundred years enterprise rely on culture. a enterprise's unique culture can cohension and lead the enterprise develope and grow; build up their reputation and get the approve by customers and society, and get a bunch of loyal customers.

纯手打,望采纳!

“欲速则不达”为题.任何机会都是给有准备的人,居里夫人的镭元素的提炼,德国科学家魏格纳的大陆漂移等一些科学家为了研究耗尽一生青春,最后取得辉煌成就,不是在积极作准备吗?所以我们无论做什么事,要做好充分准备,才能得到机会,扬名立万.同时结合自己的一些亲身的事,得出“欲速则不达”这一论点.

B

材料强调的是科技进步的作用。A错在“确保”上，CD不符合题意。

我想,如果我们能在行业核心竞争力和内部管理核心竞争力方面做到“两手抓、两不误”,那么xx公司的明天将更加辉煌灿烂!
我的演讲到此结束,谢谢大家!

core competitiveness; innovation ability; small and medium enterprises;industry culture

Now more and more enterprises to adopt a plurality plurality, whether can bring value to the enterprise? Enterprise diversification but it also means that the core competitiveness of the loss? We foun...

SME intangible assets,there is no uniform pattern of strategy,companies should play a key comparative advantage,presenting himself as the cultivation of core competitiveness,and with businesses to coordinate and harmonize the basic competitive strategy
中小企业无形资产战略没有统一的模式,各企业关键是要发挥比较优势,突出自己核心竞争力的培育,并将其与企业的基本竞争战略协调一致起来.
There is no a uniform mode of strategy,the key to enterprises is to strengthen the comparative advantage,make the focal cultivation of core competitive power stand out,and .）
没有统一的战略模式,企业的关键是要加强比较优势,使核心竞争力突出重点培养,并.

Desire to success - for that I want to make a better life for my familes.

1.核心竞争力:Core competence/competency 或 Core competitive advantage 2.Core capability 可以翻成核心能力,核心专长