如何创建Roadmap产品路线图 产品路线图是最重要的产品工具之一。本篇介绍如何在2020年创建你的产品路线图（包括5个模板），你可能会从中获得一些灵感。 产品路线图是最重要的产品工具之一。本篇介绍如何在2020年创建你的产品路线图（包括5个模板），你可能会从中获得一些灵感。 记住，工具就像锚一样，它的作用是帮助我们来协调管理灵感，最终实现你的目标。特别对于团队协作得工作，因为有很多异地沟通，所以我们可以通过一些程序来改善沟通得结果。 Roadmap路线图是产品领域的无名英雄之一。虽然最初的头脑风暴和产品上线可能是个人产品经理的天才输出，但如何绘制你的路线才应该被认为是真正的长远之道。与其说做roadmap是一件沉闷的事情，不如可以调整下，理解是一种兴奋的期待未来产品成功的表达。 作为PM，你被认为拥有随时调整优化的能力。特别在技术领域，因为事情发展得太快，情况很容易向意想不到的方向发展。一个有经验的产品经理应该对 这些陷阱 有所准备，但记住，即使是最聪明的思想家面对未来某些程度来说也是毫无准备。 As PMs, you are assumed to hold an ability to improvise. In tech, things move so fast that a situation can easily move to unexpected corners. An experienced product person should be prepared for [these pitfalls], but even the smartest thought leaders are unprepared for the future. 所以，第一个建议是：提前做好计划，但如果有什么变化，要做好抛弃原有计划的准备。也就是说，产品路线图是一个很好的工具，实际上可以 预见错误 。 So the first advice: plan ahead, but be ready to discard the plan if anything changes. That said, a Product Roadmap is a good tool to actually anticipate mistakes. 简单地说，你将能够评估漏洞，了解一个功能可能会在哪里变得复杂或形成瓶颈。很有用，对吧？ Simply, you will be able to assess vulnerabilities, understand where a feature might get complicated or a bottleneck might form. Useful, right? 路线图还可以帮助你在特定的领域内 建立商业意识 ，因为你必须为吸引潜在的客户做一个样板。 Roadmaps can also help you establish commercial awareness within a particular sector, [as you have to make a case for potential customers and the way to attract them.] 这就是为什么在做其他事情之前，你必须先做一些调查。如果你在一个成熟的组织工作，你很可能有既定的产品方针和特定的商业方向。 This is why, before doing anything else, you have to do some research . If you work at an established organization, you are likely to have set product guidelines and a particular commercial direction. 知道什么是不应该包括的，与知道什么是你希望包括的一样重要。如果你有良好的沟通渠道，那么说 "不 "应该不会引起团队内部和团队之间的冲突。 At this point, you should be aware that knowing what *not *to include is as important as knowing what you wish to include. If you have good communication channels, saying “no” should cause no conflicts within and between your teams. 一旦你们有了大致的愿景，就需要达成共识；如果这一点无法达成，那么至少应该对齐目标。 Once you have a general vision in place, you need to breed consensus; if this is not achievable, then alignment should be enough. 但是，在这个阶段获得组织内部的认可是至关重要的：就是在你起草路线图过程中让整体团队了解情况。这是因为如果你在后期落地时受到质疑，路线图可以成为你很好的背书。你们可以随时参考它：“当时我们都同意这样做，还记得吗？” But gaining acceptance within the organization at this stage is vital: as well as keeping teams informed when you progress in your drafting. This is because the roadmap can become your go-to source of legitimacy if you are questioned during its application. You can always refer back to it: we *all *agreed to this, remember? 另一个需要尊重的特殊原则是 "媒介即信息"。如果你面对质疑或询问时不能以 简单、直接、有效的方式 描绘出对应的结果；那么最好回到规划的原点。赢得人心才是王道，如果你不能与内部受众建立联系，你的产品就不会走得很远。这为你未来需要对外部利益相关者的沟通活动提供了很好的实践。 Another special principle to be respected is “the medium is the message”. If you are not able to portray the result of your inquiries and planning in a simple, direct and effective way; then go back to the drawing board. Winning hearts and minds is what it"s all about, and you will not get very far with your product if you cannot connect with your internal audience . This provides excellent practice for the communication campaign you will need for external stakeholders. 最后的一些原则包括功能的分类。一个经验是建议你从大的开始，然后考虑那些 可以解决更多问题还是有意思想之间的平衡 。 Some final principles include the categorization of features. A rule of thumb suggests that you start with the big ones, and then think of the interstitial gaps that can solve more problems and suggest ideas at the same time . 让它们 "按主题 "排列也有很大的帮助：比如，你们可以制定一些重要的 "核心功能"，就可以可能会产生大部分价值的东西。然后，围绕这些功能分配任务。 Having them “thematically” arranged also helps a great deal: for instance, you can draft important “cores” where most value will be generated. Then, allocate tasks around those features. 最后，应该与工程师协商了解任务的繁重程度。确保你与技术团队有良好的沟通渠道。 产品路线图应该包括哪些内容？ Finally, Levels of Effort should be consulted with engineers. Make sure that you have good communication channels with your technical teams. 以下是理想产品路线图应该包括内容的简要列表。 Here is a brief list of the desired contents that a Product Roadmap should include: 简而言之，产品路线图是介于营销策略、商业计划、功能描述、基本任务和优先目标之间的东西，同时也是这些东西的整体描述。 In short, a Product Roadmap is somewhere in between a marketing strategy, a business plan, a feature description, a list of essential tasks and priority targets; all at the same time. 让我们看看这些在不同的例子中是怎么样的。 Let"s see how these are fleshed out across various examples. 让我们来看看一些不同的路线图方式，可以让你的产品在2020年更上一层楼。 Let"s check out some diverse ways of roadmapping that can take your product to the next level in 2020. 如果你今年需要同时完成多种产品，这种类型的产品路线图将非常合适。虽然复杂了一些，但它可以帮助你有效地协调。记住，一定不要因为信息过多而让roadmap过于臃肿：你的综合能力对于跨同队协作非常重要。 This type of Product Roadmap will be very appropriate this year if you are working with different products at the same time. While adding complexity, it can help you coordinate effectively. Make sure not to bloat it with information: your synthesis skills are extremely necessary so this becomes usable across teams. 这种类型对于大公司来说更有帮助，可以解决很多沟通上的问题，让工作顺利进行，不用开那么多烦人的会议。 This is more helpful for large companies and can solve many communication problems , allowing for smooth progress without the need for so many meetings. 你的整个战略是否依赖于你为用户解决特定问题的能力？不用担心。其实你可以把你的产品计划做成一个专门的 "购物清单"，在这个清单中，你所需要的功能就是大家关注的中心。 Does your entire strategy rely on your ability to solve particular problems for your users? Not to worry. You can actually make your Product Plan a dedicated “shopping list” where your desired features are at the center of everybody"s attention. 这种模板特别适用于那些寻求变革特定行业或服务的数字电子化产品，需要确保协调所有功能同时完成。 This plan is particularly suited for digital products that are seeking to revolutionize a particular sector or service , and thus need to ensure that all functions are finished and coordinated at the same time. 这基本上是类似创业公司需要的模板类型。都说时间就是金钱，而大多数创业公司这两样东西都缺。通过坚持一个厚墙不倒的项目截止时间计划，为未来节省资源。 Here"s one for the startups . They say time is money, and most startups lack both. Save for the future by sticking to a plan where deadlines are in a privileged position. 此外，对于远程工作的团队来说，这也非常有用，因为他们缺乏与总部的日常联系，容易错过重要信息。这样一来，每个人都可以清楚产品开发的每个阶段的目标是什么。 Additionally, it can be a useful picture for teams that work remotely , as their lack of day-to-day contact with the office can surely make them miss vital information. This way, everyone is clear on what are the goals for each stage of product development. 你可能已经有一个伟大的产品了，但它竞争太激烈了，你需要一个坚实的营销计划来推进。 You might have in your hands a great product, but it is surrounded by so much competition that you need a solid marketing plan to bring it to fruition . 这个模板非常适合那些已经解决了所有技术问题，但在市场敏锐度和客户共鸣方面需要一点推动力的团队。 This Plan is great for those teams that have sorted all technical issues but need a bit of a push in terms of market acumen and customer empathy . Try this template here. 敏捷是基于团队实际工作的方式。这个原则的集合指导你以一种快速、协作、团队导向和注重质量的方式来创建产品。 Agile is based on how teams actually work. This collection of principles guide you to building something but in a rapid, collaborative, team-oriented and quality-focused way. 这个模板对于大部分情况都是非常通用的，但你需要知道如何使用它。它是基于不断改进优化，在欢迎挑战和优化流程的同时寻求满足客户的需求。熟悉SCRUM框架的人会发现这个模板是通往产品成功的终极高速公路。 This plan is extremely versatile for any situation, but you need to know how to use it. It is based on constant improvement, seeking to satisfy the customer while welcoming challenges and optimizing the process . Those familiar with the** SCRUM framework** will find this Plan the ultimate highway to product success. 如果你的公司需要更多的模板起点，FYI提供了 几个不错产品路线图的例子 .。 If you need more template starting points in your company, FYI provides several great examples of product roadmaps 希望其中有一两个例子应该适合你目前的情况。 Hopefully, one or two of these examples should fit your current situation. 规划之后，就要开始实施了! 如上文所写，产品路线图与其说是GPS，不如说是传统的导航图，它是由艺术和科学的组合，但是并不能预测未来。然而，有一些常见的错误你可以尽量避免。 After planning, it"s time for implementing! As written above, a Product Roadmap is less of a GPS and more of a traditional navigation map. It is made with a mixture of art and science, and cannot possibly predict the future. However, there are some common mistakes you can avoid. 所有建议只适用于你一开始就认真起草路线图Roadmap的情况。所以请务必仔细阅读并思考。 Obviously, this advice only applies if you took seriously drafting a roadmap in the first place. Make sure to read the whole post to get the general picture.
