catchphrase

catchphrase[英][ˈkætʃfreɪz]n.醒目的广告用语，（政治宣传中的）标语； 例句:1.Today， he has a new catchphrase: billionaire 现在他有了引人注意的新头衔:亿万富翁。2.The catchphrase of the speech was the word "people"， which was repeated136 times. 此次讲话的口号都围绕“人民”二字，一共提及了136次。。